Setup and Launch of Rothy’s Store and POS using Shopify

Overview

We launched Rothy’s branded Shopify store and implemented Shopify POS across retail locations, creating a unified, omnichannel shopping experience. The solution included real-time inventory sync, seamless checkout, and integrated customer profiles—empowering both in-store staff and online operations with a single, scalable platform.

Reviewed on
5/5
31 Reviews
200
+

SKUs comprising of Shoes & Boots

500+
%

Increase in Sales

6

Stores with POS

Business Challenge

As Rothy’s prepared to launch new retail locations, the company needed:

  • A unified commerce platform to integrate both online and in-store experiences.

  • A fast, reliable, and branded Shopify store optimized for product discovery and conversion.

  • A POS (Point of Sale) system to support in-store transactions, inventory syncing, and customer profiles.

  • Smooth backend operations to ensure stock accuracy, order fulfillment, and customer service continuity.

Solution Provided

1. Shopify Store Setup

  • Customized a mobile-first, visually rich Shopify theme to reflect Rothy’s brand and product aesthetics.

  • Configured product categories, filters, and bundles for intuitive browsing.

  • Integrated key marketing tools like Klaviyo (email/SMS), analytics, and customer review platforms.

  • Optimized the checkout experience for ease, speed, and mobile conversion.

2. POS System Deployment

  • Implemented Shopify POS Pro in all physical locations with:

    • Barcode scanning

    • Contactless payment options

    • Integrated returns and exchanges

  • Synced inventory between online and retail stores to avoid stock discrepancies.

  • Connected customer profiles and order history across channels for a personalized experience.

3. Staff Enablement & Testing

  • Delivered onsite and virtual training for retail staff and managers.

  • Conducted dry runs and soft launch testing to resolve potential friction points before opening.

  • Established a support and escalation framework for post-launch stability.


Solution Overview

We built and launched a fully branded Shopify store and deployed a connected Shopify POS system in Rothy’s physical locations. The unified platform enables seamless cross-channel shopping, real-time inventory tracking, and personalized customer experiences—ensuring both the e-commerce and retail arms of the business work in sync.

The Results

The technology that we use to support Paysafe

Shopify Plus
Shopify POS Pro
Klaviyo
Gorgias
Loop Returns
PHP

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